Affiliate & Influencer Marketing

I've launched and managed several affiliate and influencer marketing programs from the ground up, turning creators, brand advocates and loyal customers into a measurable sales channel. From recruiting the right partners to tracking every click and conversion, I build programs that grow brand awareness, community and revenue.

Featured above: Laine Cosmetics, a sample campaign concept created to show how I plan and present an influencer program.

How I Build a Program

Recruit. I identify and partner with creators, micro-influencers, affiliates and brand advocates whose audiences genuinely fit the brand.

Onboard & engage. I set up commission structures, tracking links and discount codes, then equip partners with product, creative briefs, brand assets and ongoing support.

Amplify. I launch seasonal campaigns, product collaborations and user-generated content initiatives, and repurpose top-performing creator content across social, email and paid channels.

Measure & optimize. I track performance by partner and campaign, report results, scale top performers and refine offers to improve return.

The KPIs I Track and Report

Partners onboarded & active: how many affiliates and creators are recruited and actively promoting.

Reach & impressions: the total audience reached across creator channels.

Engagement rate: likes, comments, saves and shares relative to reach.

Click-through & conversion rate: how well creator traffic turns into purchases.

Affiliate-driven revenue: sales attributed to partner links and codes.

ROI / ROAS: revenue returned for every dollar spent on commissions, product seeding and fees.

Average order value & cost per acquisition: the quality and cost of each new customer.

Follower growth: audience growth across Instagram, TikTok, Facebook and Pinterest.

Ready to launch a creator program?

Whether you're starting from scratch or scaling an existing program, I'd love to help. Let's talk.